Questionnaire Design

Belson, William A. The Design and Understanding of Survey Questions. Aldershot, Hants, England: Gower, 1981.
Fowler, F.J. Jr. Improving Survey Questions: Design and Evaluation, Applied Social Research Methods Series Volume 38. Thousand Oaks, CA: SAGE Publications, 1995.
Payne, Stanley. The Art of Asking Questions. Princeton, NJ: Princeton University, 1980.
Schuman, H. and Presser, S. Questions and Answers in Attitude Surveys. New York, NY: Academic Press, 1981.
Sudman, S., & Bradburn, N. Asking questions: A practical guide to questionnaire design. San Francisco, CA: Jossey-Bass, 1982.

Harvard University Program on Survey Research